Google Shopping & Performance Max
Show Your Products to Buyers
Not Just Browsers
Google Shopping campaigns put your products directly in search results — with images, prices, and your store name — exactly when someone is ready to buy. We make sure yours show up, and convert.
4.2x
Avg. ROAS
$6M+
Ad Spend Managed
80+
Brands Scaled
What We Handle
Shopping & PMax Done Properly
Most Shopping campaigns are set up once and left to run. We manage every lever — from feed quality to PMax asset groups — on an ongoing basis.
Product Feed Optimisation
Your product feed is the foundation of Shopping performance. We optimise titles, descriptions, GTINs, and attributes to maximise impression share and Quality Score.
Campaign Structure
Products segmented by margin, category, and performance — so your highest-value items get the budget they deserve and low-margin products don't drain your ROAS.
Performance Max Setup
PMax campaigns built with proper asset groups, brand exclusions, URL exclusions, and audience signals — not the default "let Google decide everything" setup most accounts use.
Google Merchant Center Management
Feed approval, disapproval resolution, and account health monitoring. We keep your Merchant Center clean so products stay eligible and impressions don't drop without warning.
ROAS Optimisation
Ongoing bid strategy calibration, product-level performance analysis, and seasonal budget adjustments to maintain ROAS targets as your catalogue and market evolve.
Monthly Reporting
Revenue, ROAS, impression share, and product-level performance — reported monthly in plain English. You see exactly which products are profitable and which are dragging the account.
Standard Shopping vs Performance Max — Which Do You Need?
The right answer depends on your catalogue size, budget, and conversion data. We'll recommend the right structure after reviewing your account.
Standard Shopping
- ✓ More control over bidding and negatives
- ✓ Better for smaller catalogues (under 500 SKUs)
- ✓ Cleaner search term visibility
- ✓ Easier to diagnose performance issues
Performance Max
- ✓ Covers all Google inventory (Search, Shopping, Display, YouTube)
- ✓ Better for larger catalogues with sufficient conversion data
- ✓ Strong for reaching new audiences alongside Search
- ✓ Works best with 50+ conversions/month
"ROAS went from 1.8x to 4.6x in 6 weeks. AdsExpert restructured our Shopping campaigns, fixed our feed, and set up PMax correctly — the difference was immediate."
Sarah C.
Homeware E-Commerce, US
Get More Revenue From Your Product Catalogue
Free Shopping & PMax audit — we'll show you exactly what's wasting budget and how to fix it.